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Personalized Medical Research Discovery
Making dense scientific content skimmable and focused — across devices and different reading contexts.
Timeline
2022
My Role
Lead designer on end-to-end discovery experience
Team
12-person CFN team
Why it matters
Bridging 2 reading contexts
Crafted cross-device experience to support both skim and focus modes throughout clinicians’ reading journey under different environments
5x content traffic
Turned a content resource with only 0.21% page views into a daily habit for 3,000+ physicians — driving 5× traffic and 56% DAU growth
Problem
Current medical research articles are poorly organized and visually outdated. Physicians struggle to identify the ones that match their disciplinary interests.
Problem
“Latest Research” was an untapped opportunity which lacked attention and user engagement
Latest research discoveries was selected as one of the most needed resources from 150+ survey respondents. However, “Latest Research” article page has only 0.21% pageviews.
My Contribution
End-to-end design
Led design of a personalized research discovery system, from problem framing and research synthesis through prototyping, iteration, and launch QA.
Data-Informed iteration
Drove data-informed design decisions through survey, usability testing, data analytics, and A/B testing to identify problems and improve engagement.
Content Strategy & Metadata Alignment
Partnered with domain subject matter experts to define content strategy, metadata structure, and relevance signals for research discovery.
Overview
Problem
“Latest Research” was an untapped opportunity which lacked attention and user engagement
Latest research discoveries was selected as one of the most needed resources from 150+ survey respondents. However, “Latest Research” article page has only 0.21% pageviews.
5 features topped the importance rank
(score from 1 to 10)
5 features with the least user traffic
(percentage of all page views)
Problem
“Latest Research” was an untapped opportunity which lacked attention and user engagement
Latest research discoveries was selected as one of the most needed resources from 150+ survey respondents. However, “Latest Research” article page has only 0.21% pageviews.
Hidden entry points
“I didn’t even notice these research”
Poorly categorized
“I can’t tell what’s relevant to my research”
Outdated visual and layout
“The text is really long and difficult to read”
User Goal
“As a physician, I need to keep up to date with the breaking discoveries in my interested disciplines to inform decisions on research and clinical practice."
Dr. Wen Yu
Physician in Internal Medicine
User Story
To achieve the user goal, design needs to fulfill the following user stories and related design requirements
01
Receive relevant research daily
Filter and feeds by discipline
02
Skim and digest articles with ease
Clean layout, visual and info hierarchy
03
Save articles now and read later
Enable personal collection on cloud
Overview
Problem
“Latest Research” was an untapped opportunity which lacked attention and user engagement
Latest research discoveries was selected as one of the most needed resources from 150+ survey respondents. However, “Latest Research” article page has only 0.21% pageviews.
Problem
“Latest Research” was an untapped opportunity which lacked attention and user engagement
Based on uncertain ideas came out from the brainstorm session, I prototyped 2 ideas to test and compare.
Primary Care Doctor
Specialist/ Pediatrician
“Latest Research” was an untapped opportunity which lacked attention and user engagement
Latest research discoveries was selected as one of the most needed resources from 150+ survey respondents. However, “Latest Research” article page has only 0.21% pageviews.
Final Design
Whether skimming feeds on mobile during the commute or reading with focus on the desktop, physicians are given the most relevant daily inspiration from the latest research feature
Discover areas of interest to follow
Explore and follow specialties of interest to establish personalized feeds
Easily navigate and skim content
Jump directly to key sections using page navigation without extensive scrolling
Save articles with notes
Save articles to custom folders and add notes to organize content into a personal research library
Keep ideas organized with personal article collections
Users access saved content earily at any time
Problem
“Latest Research” was an untapped opportunity which lacked attention and user engagement
Latest research discoveries was selected as one of the most needed resources from 150+ survey respondents. However, “Latest Research” article page has only 0.21% pageviews.
56%
increase in daily visitors in 2 months
5x
more click-through rate to latest research page
200+
more research proposals yearly
Let’s Connect!
© 2025 Yiqing Wang
Personalized Medical Research Discovery
Making dense scientific content skimmable and focused — across devices and different reading contexts.
Timeline
2022
My Role
Lead designer on end-to-end discovery experience
Team
12-person CFN team
Why it matters
Bridging 2 reading contexts
Crafted cross-device experience to support both skim and focus modes throughout clinicians’ reading journey under different environments
5x content traffic
Turned a content resource with only 0.21% page views into a daily habit for 3,000+ physicians — driving 5× traffic and 56% DAU growth
Problem
Current medical research articles are poorly organized and visually outdated. Physicians struggle to identify the ones that match their disciplinary interests.
Solution Overview
A refreshed latest research article feeds enables clinicians to stay on top of the trend by providing personalized feeds and news collections.
My Contribution
End-to-end design
Led design of a personalized research discovery system, from problem framing and research synthesis through prototyping, iteration, and launch QA.
Data-Informed iteration
Drove data-informed design decisions through survey, usability testing, data analytics, and A/B testing to identify problems and improve engagement.
Content Strategy & Metadata Alignment
Partnered with domain subject matter experts to define content strategy, metadata structure, and relevance signals for research discovery.
Discovery
Early Discovery
Physicians selected “Latest Research” as one of the most important content, but ironically, it lacked user engagement.
“Latest research” was selected as one of the most needed features from 200+ survey respondents. However, it has only 0.21% page views.
5 features topped the importance rank
(score from 1 to 10)
5 features with the least user traffic
(percentage of all page views)
Usability Problems
The existing feature had three major usability problems
10 usability testing helped us identify 3 major usability problems of the existing product and understand why medical staff haven’t used the feature often.
Hidden entry points
“I didn’t even notice these research”
Poorly categorized
“I can’t tell what’s relevant to my research”
Outdated visual and layout
“The text is really long and difficult to read”
User Goal
“As a physician, I need to keep up to date with the breaking discoveries in my interested disciplines to inform decisions on research and clinical practice."
Dr. Wen Yu
Physician in Internal Medicine
User Story
To achieve the user goal, design needs to fulfill the following user stories and related design requirements
01
Receive relevant research daily
Filter and feeds by discipline
02
Skim and digest articles with ease
Clean layout, visual and info hierarchy
03
Save articles now and read later
Enable personal collection on cloud
Design Process
Brainstorm & Prioritization
Physicians’ schedule and habit inspired me to consider different focus of use on various devices
Iteration: Browsing Medical Specialty
Primary care doctors loved that the initial carousel design help them explore various disciplines, but specialists need to access their focused area more efficiently.
Based on uncertain ideas came out from the brainstorm session, I prototyped 2 ideas to test and compare.
Primary Care Doctor
Specialist/ Pediatrician
To satisfy 2 distinct information seeking needs, the final version proposed 2 interaction modes
I added a modal that pops up and displays all disciplines at once to help specialists go straight to a specific medical specialty
Final Design
Whether skimming feeds on mobile during the commute or reading with focus on the desktop, physicians are given the most relevant daily inspiration from the latest research feature
Discover areas of interest to follow
Explore and follow specialties of interest to establish personalized feeds
Easily navigate and skim content
Jump directly to key sections using page navigation without extensive scrolling
Save articles with notes
Save articles to custom folders and add notes to organize content into a personal research library
Keep ideas organized with personal article collections
Users access saved content earily at any time
Impact
The new design increased user satisfaction and engagement after the feature release
5x
more click-through rate to latest research page
56%
increase in daily visitors in 2 months
200+
more research proposals yearly
Let’s Connect!
© 2026 Yiqing Wang
Work
Resume
About
Personalized Medical Research Discovery
Making dense scientific content skimmable and focused — across devices and different reading contexts.
Timeline
2022
My Role
Lead designer on end-to-end discovery experience
Team
12-person CFN team
Why it matters
Bridging 2 reading contexts
Crafted cross-device experience to support both skim and focus modes throughout clinicians’ reading journey under different environments
5x content traffic
Turned a content resource with only 0.21% page views into a daily habit for 3,000+ physicians — driving 5× traffic and 56% DAU growth
Problem
Current medical research articles are poorly organized and visually outdated. Physicians struggle to identify the ones that match their disciplinary interests.
Solution Overview
A refreshed latest research article feeds enables clinicians to stay on top of the trend by providing personalized feeds and news collections.
My Contribution
End-to-end design
Led design of a personalized research discovery system, from problem framing and research synthesis through prototyping, iteration, and launch QA.
Data-Informed iteration
Drove data-informed design decisions through survey, usability testing, data analytics, and A/B testing to identify problems and improve engagement.
Content Strategy & Metadata Alignment
Partnered with domain subject matter experts to define content strategy, metadata structure, and relevance signals for research discovery.
Discovery
Early Discovery
Physicians selected “Latest Research” as one of the most important content, but ironically, it lacked user engagement.
“Latest research” was selected as one of the most needed features from 200+ survey respondents. However, it has only 0.21% page views.
5 features topped the importance rank
(score from 1 to 10)
5 features with the least user traffic
(percentage of all page views)
Usability Problems
The existing feature had three major usability problems
10 usability testing helped us identify 3 major usability problems of the existing product and understand why medical staff haven’t used the feature often.
Hidden entry points
“I didn’t even notice these research”
Poorly categorized
“I can’t tell what’s relevant to my research”
Outdated visual and layout
“The text is really long and difficult to read”
User Goal
“As a physician, I need to keep up to date with the breaking discoveries in my interested disciplines to inform decisions on research and clinical practice."
Dr. Wen Yu
Physician in Internal Medicine
User Story
To achieve the user goal, design needs to fulfill the following user stories and related design requirements
01
Receive relevant research daily
Filter and feeds by discipline
02
Skim and digest articles with ease
Clean layout, visual and info hierarchy
03
Save articles now and read later
Enable personal collection on cloud
Design Process
Brainstorm & Prioritization
Physicians’ schedule and habit inspired me to consider different focus of use on various devices
Iteration: Browsing Medical Specialty
Primary care doctors loved that the initial carousel design help them explore various disciplines, but specialists need to access their focused area more efficiently.
Primary Care Doctor
Specialist/ Pediatrician
To satisfy 2 distinct information seeking needs, the final version proposed 2 interaction modes
I added a modal that pops up and displays all disciplines at once to help specialists go straight to a specific medical specialty
Final Design
Whether skimming feeds on mobile during the commute or reading with focus on the desktop, physicians are given the most relevant daily inspiration from the latest research feature
Discover areas of interest to follow
Explore and follow specialties of interest to establish personalized feeds
Easily navigate and skim content
Jump directly to key sections using page navigation without extensive scrolling
Save articles with notes
Save articles to custom folders and add notes to organize content into a personal research library
Keep ideas organized with personal article collections
Access and manage saved articles for ongoing research and reference
Impact
The new design increased user satisfaction and engagement after the feature release
5x
more click-through rate to latest research page
56%
increase in average time spent per reading session
200+
more research proposals yearly
Let’s Connect!
© 2026 Yiqing Wang